our story

Albi و Rouhi

Karina, founder of Albi و Rouhi

Albi و Rouhi started during a season of my life where something felt quietly missing. Not dramatically, just enough to notice. Life was moving fast, and somewhere in the middle of it I realized I was craving something more intentional. More grounding.

Funny enough, my journey with yoga began before I'd ever taken a real yoga class.

On impulse, or maybe intuition, I signed up for a yoga teacher training without fully knowing what I was getting into. I wasn't the girl who'd been practicing for years, or who felt naturally flexible, or deeply experienced. I just knew something about it was calling me, and for the first time in a long time, I listened.

That decision changed so much for me.

Yoga became a space that grounded me. Moments to slow down, breathe, and reconnect with myself in a way that felt honest. And during that same training, I met someone who would become one of my closest friends. What started as two girls showing up to class slowly turned into long conversations, shared ideas, practicing inversions and backbends together, and eventually an idea we couldn't stop talking about.

Albi و Rouhi is what came of it.

Albi means my heart. Rouhi means my soul. Together they hold everything we wanted this to be.

This brand is deeply personal. It was built from intuition, from friendship, from curiosity, and from the decision to trust something that felt aligned before we had any proof it would be.

I think that's the beauty of it.

Karina